South by Southwest: Not Just for Music

Before hipsters of all stripes descend on Austin, TX for the SXSW music festival, cinephiles will get a chance to check out some new wide, independent and local releases at the accompanying film festival. Known in part for launching the mumblecore genre (this year's festival debuts the latest from Andrew Bujalski), some more mainstream movies will also be released. The opening night of the festival featured the much buzzed about and incessantly promoted Paul Rudd vehicle "I Love You, Man".

A roundup of some of the movies hoping to find an audience can be found here while day to day coverage of the festival is going on at the AV Club.

Post written by Greg Steinbrecher.